Tudor
Tudor is a Swiss watchmaker founded in 1926 by Hans Wilsdorf, operating as a sister brand to Rolex. It pairs in-house movements with tool-watch design, positioned at an accessible price tier within Swiss horology.
Tudor’s role in modern microbrand-adjacent horology is outsize. While not a microbrand itself, the house demonstrates that in-house movements, 200m+ water resistance, and design integrity can coexist at sub-€5000 street prices — a benchmark microbrands routinely measure themselves against.
Frequently asked questions
- Is Tudor owned by Rolex?
- Tudor and Rolex share a common founder (Hans Wilsdorf, 1926) and are both owned by the Hans Wilsdorf Foundation. Tudor operates as an independent sister brand with its own movements, factory, and distribution since the early 2000s.
- Where are Tudor watches made?
- Tudor watches are designed and assembled in Geneva, Switzerland, with movements produced at the Kenissi manufacture in Le Locle — a facility jointly owned by Tudor and partner brands.
- Do Tudor movements carry the COSC certification?
- Yes. Tudor's MT56xx series of in-house movements (introduced in 2015 with the Pelagos and North Flag) is COSC-certified chronometer grade, with -2/+4 seconds per day accuracy.